Meta Enforcement Messages

During my time at Meta, I improved the messaging users encountered after their account was restricted. My goal was to give them more clarity about why the enforcement happened and what they could do next. This also included messaging that was part of the enforcement appeals process.

Oversight Board

The last stop on the Meta appeals process is the Oversight Board. Since most people are unaware of what the Board does, we needed to give more context to users about what to expect when they file an appeal to that body.

I had to fit lots of content in a tight space and still make it sound human.

Daily Spending Limits

Meta puts automated spending limits on new or suspicious advertisers. By limiting an advertiser's spending, it helps Meta stop spam and restrict advertisers until it's clear they are legitimate.

Many legitimate advertisers were hitting this limit and became frustrated because they didn't know how long it would last or what they could do to increase it. We wanted to encourage them to continue with their good ads.

Three separate teams needed this messaging. It took a great deal of alignment to find the right message that met all of the business, legal, and risk requirements while still meeting user expectations for clarity and simple language.

Automated Enforcements

This work was done as part of a wider effort to completely transform our automated enforcement messaging for ads that do not meet Meta's advertising policies.

This work is meant to catch non-compliant ads even before they are launched. Advertisers are notified in the ad creation tool that their ad is not approved and which policy it violates.

Because the policies can be complex, we wanted to help advertisers troubleshoot their ads by giving them as much support as possible directly in the ad tool.